Lonely men, hoary nights.
According to the manufacturer's marketing hype, “Yukon Jack is a taste born of hoary nights, when lonely men struggled to keep their fires lit and cabins warm.”
Yet Yukon Jack is a honey-based liqueur. Liqueur is a French term meaning a strong, sweet, syrupy liqueur. This would seem to be at odds with Yukon Jack's macho image.
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Yukon Jack